Management Team
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- Verdis Norton
Verdis Norton - Founder and CEO
Verdis Norton has a distinguished career leading billion-dollar companies to even greater heights. He served as Vice President of Strategy for Kraft Foods, and as an executive and strategic consultant for multiple Fortune 500 companies. In addition to his experience as a corporate executive, Verdis also developed a proprietary strategy and business planning system now used by a number of companies around the world. He brings this immense strategic experience to bear in leading all aspects of the ASEA business.
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- James Pack
James Pack - Founder and President
James Pack is a highly capable executive who brings years of management experience to ASEA. While in his 40s, he retired from an extremely successful career in the telecommunications industry. Never one to relax, James followed that retirement with a second successful career in real estate development before meeting Verdis and co-founding ASEA. James’ organizational and operational expertise blends perfectly with Verdis’ strategic leadership to deliver a consistently high standard in corporate achievement.
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- Jarom Webb
Jarom Webb - Chief Operating Officer
Jarom Webb is a seasoned executive with a strong background in finance, operations, strategy, and risk management. Jarom has held numerous management positions in various financial and operational disciplines in both the public and private sectors, and recently led the development and opening of 10 countries for the international expansion of an extremely successful network marketing company. As COO, Jarom ensures that every element of the ASEA business is fine-tuned to perform at optimal efficiency, delivering a premium product to our customers and a successful business experience to our Associates.
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- Kurt Richards
Kurt Richards - Vice President, Corporate Developement
Kurt Richards brings more than a decade of direct sales and global business experience to ASEA, along with singular expertise in international development. Kurt’s bachelor’s degree is from Southern Utah University, where he studied political science with an emphasis in international relations. He was also awarded a certificate in International Relations and is a lifetime member of the National Political Science Honor Society. In his role at ASEA, Kurt oversees the company’s international expansion strategy, along with specific responsibilities in advancing the science of our amazing product.
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- Bruce Call
Bruce Call - Vice President, Marketing and Events
With 30 years’ background, Bruce Call has vast experience in both the traditional and network marketing industries. His work has taken him to nearly all 50 states and more than 20 countries. He comes to ASEA from another highly successful network marketing company, where he supervised the marketing and branding efforts in more than 60 countries worldwide. At ASEA, Bruce is responsible for all marketing communications, sales tools, visual messaging, and promotion of the ASEA brand. He also oversees our highly successful events and incentive trips.
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- Charles F. Funke
Charles F. Funke - Vice President, Sales Planning and Development
Chuck Funke received his undergraduate degree from Brigham Young University and his MBA from Bellevue University. Prior to joining ASEA, Chuck served as chairman, president, and CEO of Beneficial Investment Services and was an officer with the Principal Financial Group in Des Moines, Iowa. His deep background in the financial services sector, where he led countless domestic and international field teams, serves him well as he supervises ASEA’s efforts to supply our Independent Associates with the tools, training, and motivation they need to succeed.
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- Karen Reilley
Karen Reilley - Managing Director of Associate Relations
Karen Reilley has worked with billion-dollar direct sales companies and has served in a variety of leadership and key coordination roles that include training and development, customer quality assurance, information technology deployment, and international expansion. She’s developed and managed call centers with 150 team members supporting 14 countries, and has 20 years of customer service experience. At ASEA, Karen’s responsibilities mirror her personal focus and passion: providing a superior experience for our Independent Associates.
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- Justin Wilson
Justin Wilson - Senior Director of Sales
Justin Wilson has worked in the network marketing industry for the last decade and a half, and has held key corporate leadership positions for one of the largest and fastest-growing network marketing companies to date. He’s traveled all over the world and has been instrumental in managing and setting up operations in several countries. But his experience isn’t all corporate. In his prior life in the field, he was instrumental in building a successful distributorship in the United States and abroad. This dual expertise gives Justin a unique set of skills, enabling him to help the company succeed by helping our Associates succeed.
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- Chris Mastin
Chris Mastin - Senior Director of Strategic Markets
Chris Mastin has a 20-year proven track record of building successful companies as an entrepreneur. A graduate of Mount Vernon Nazarene University with a degree in business, Chris has been the owner and operating partner of several companies across a variety of industries. Chris’ broad experience and entrepreneurship expertise also led him to positions as a board member and business consultant for various companies. At ASEA, Chris helps further company goals of expansion, enhancing brand awareness across a variety of markets.













